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Creative-Focused Playbook to Dominate Black Friday on Paid Social

This playbook covers everything you’ll need to plan to dominate the biggest e-commerce weekend in the season

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Not Another BFCM Playbook. This one is Creative Focused.

For e-commerce, its the biggest and busiest five days of the year. Our creative-focused four-part BFCM Playbook is based on analyzing more than 6600 of our own clients’ creative- first campaigns.

Playbook covers:

  • Planning and Campaign mix
  • Offering – Product focus
  • Targeting – Retargeting strategies and audiences
  • Creative – Promotions, visuals, and placements

BF Story x3

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