Fight against ad fatigue, effortlessly
Put more into the retargeting Facebook DPA experience. Get more out of it!
HACK #1
Leverage DPAs with custom templates
Enhanced Facebook DPA leverages content that captures the audience’s attention and tells a story. A custom image template will make your ads stand out in the newsfeed and finally influence your ROAS.
HACK #2
Beat Ad Fatigue with enriched Brand-Centric ads
Primarily optimized to tell brand stories, while also driving return from engaged audiences. This ad leverage imagery that best correlates with branding, dynamically adding the brand logo and product price from the product feed.
HACK #3
Make your Ads Shine – Use SlideShow DPA
Slideshow DPA uses additional images from product feeds to create individual slideshows in the carousel format with engaging templates. Unlock additional images from your Shopify store and utilize them in a slideshow format of Facebook DPA.
HACK #4
Test different price Positions
Remember, these аre retargeting ads, shoppers, already saw your product in an online store. Be more aggressive by highlighting a price. Test with different positions on the ad. You can use even your brand’s font on price value.
HACK #5
Performance Focused ads
Keep in mind that it’s never too late for sale. Now that your products are on sale, re-engage users that have shown interest in collections prior to sale with a discounted product set. Make sure that the discounted price is visible in your Facebook DPA on mobile.
HACK #6
Persuade at BOF
Engage more interested shoppers. Show the exact price, and the strikethrough price, for items in your catalog. This type of communication will persuade users at the bottom stage of the funnel.
HACK #7
Show the right Ads to the right audience
Leverage the power of dynamic creative for a personalized buying experience. Unlock the opportunity to have different designs for different genders. Add product name with the brand font to ensure higher CTR.
HACK #8
Make my logo Bigger, make my CPA lower
Use the power of the brand. Familiarity with a brand is particularly important for achieving high acquisition and retention rates. You can set the position and size of the logo at will, and it will be executed for the whole product feed.
HACK #9
Name your Promotion and Highlight Deals
Adding a discount is effective for short promotion campaigns. Rich text descriptions highlight what makes the promotion a great deal in that particular campaign. In the Facebook DPA game, it’s crucial that your discount price is accurate and that it matches the price on your product page.
HACK #10
Align your Ads with Brand
There is an important distinction between knowing a brand and connecting with it. Ensure that your branded ads are top of mind with brand image ad templates.
HACK #11
Enhance your Offers
Custom labels in your feed help you group products such as “best sellers”, “last chance to get”, “special offer”, which you can then break into different ad creatives.
HACK #12
Unlock Additional Product images
You might be thinking, how can I add multiple images in one Facebook DPA? Hunch Studio will let you apply additional images in a single ad to highlight the very best angle of your products.
HACK #13
Add urgency with Countdown ads
Just add your start and end date of promotion, select the design template, and you are all set. You can also boost sales on the last day of promotion with a custom text. This is the super hack that worked extremely well with our Black Friday and campaigns.
HACK #14
Convert values to messages
With Conditional layers, you can unlock free shipping sticker IF product cost more than $XX. That’s a serious DPA hack.
HACK #15
Remove thousands of backgrounds from product images
Converting each product image to the transparent format manually would take ages. Automatically remove all backgrounds from product images and now you’re able to use your product images on a wide variety of backgrounds.
Drive Performance with Personalized Creatives
“You can unleash creativity with Hunch dynamic image and video ad creation and get an even better return on ad spend.“
Ivan Marinovic
Digital Marketing Manager at Watch A Porter
Create dynamic ads that are MORE engaging, personalized, and at scale with Hunch creative studio.
Deliver highly personalized and scalable advertising solutions
At scale, but not without personalization
Unlock creative automation that is not available through FB Ad Manager
Seamless Integration
There’s no minimum long term commitment
The first 14 days are on us