Faster Creative Testing

Solution:

Using templates, quickly roll out new designs across the whole ad and product portfolio.
Test with multiple audiences and automatically optimize and iterate on the results.
Test and iterate different messaging across the product portfolio.

Live Solution:

During Black Friday and Black November promotions, Gigatron ran variable messaging across all creatives, changing the call to action daily. 

Messaging included:

• Free delivery and bulk delivery promos
• Bulk order discounts
• Countdown timers for timed promotions
• Special brand weekend promotions