The main difference between ROI Hunter and Hunch is that Hunch lives by the "Creative is the king" approach and hence builds best-in-class AI-powered Creative Studio that enables creative automation and creative testing at scale. While ROI Hunter optimization is beneficial, it can only take you so far.
As Meta takes on the majority of data and algorithm tweaks with Advantage+, it becomes clear that now more than ever, a strong focus on creative is essential. It's crucial to have a tool that can enhance your design and deliver better creative outputs.
ROI Hunter is a marketing platform that enables businesses to manage their Paid Social ads. It provides performance insights along with actionable data to improve the efficiency of performance marketing campaigns.
Hunch is a ROI Hunter alternative, that offers an entire suite of creative automation services along with an integrated solution for campaign management. Hunch’s Creative Studio offers a high degree of versatility with advanced features for generating both photo and video ads.
ROI Hunter highlights their product analytics feature built in. But, since it’s built in is also limiting based on the functionalities ROI Hunter assumed most of their clients would need and will use the most.
Hunch builds everything you need together with you. We can collect and aggregate all the data you need, from which we’ll build custom reporting solutions that will help you gain valuable insights and hypotheses. For that, we’re relying on products that have a more agile environment such as Looker Studio.
Dive into the comparison tables, and discover what platform will fit your business better.
Comparison Tables
ROI Hunter markets itself as a “performance management platform” and caters mainly towards retail/e-commerce businesses. Meanwhile, Hunch’s is equally suited for any business that wants to leverage creative automation and workflow automation.
Both Hunch and ROI Hunter offer vastly different user experiences thanks to their features, which we will discuss in more detail below.
Here’s a complete breakdown of all features both platforms provide:
Integrations
| Integrations |  |
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| Meta & Snapchat Campaign Management |  |
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| Meta & Snapchat Catalog Management | |
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| Google ads (rules and automations) | |
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| Google Analytics 4 | |
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| Appsflyer | |
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| Adjust | |
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Hunch is a top ROI Hunter alternative since it not only provides more integrations, but it also caters to more industries. Both Hunch and ROI Hunter are Meta Business Partners.
Features
| Features | |
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| Dynamic Ads | |
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| Dynamic Image & Video Templates | |
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| PSD Import | |
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| Brand Kit | |
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| Conditional Visibility | |
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| AI Background Removal | |
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| AI Color Discovery | |
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| AI Dynamic Layout Orientation | |
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| Automated media buying | |
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While both Hunch and ROI Hunter seem alike on the surface, the features and user experience differ internally.
ROI Hunter lacks advanced features, such as using different catalog fields in DPA templates. This may be a hindrance for many users. The learning curve and user experience for ROI Hunter are also reported to be steeper. In contrast, Hunch offers a high degree of configuration and customizability in its platform, and is more intuitive.
Hunch has a state-of-the-art Creative Studio that has both image and video generation capabilities. Meanwhile, ROI Hunter’s template editor is relatively limited when it comes to advanced features and customization.
Services and Support
| Services |  |
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| Customer success |  |
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| Onboarding & Training | |
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| Support Chat | |
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Both Hunch and ROI Hunter offer extensive customer support for new and existing customers.
However, ROI Hunter’s customer service is partial, based on the account you choose, and there is Core, Pro and Premium. They offer a dedicated customer success manager only to businesses of a certain size which is discouraging for smaller companies that may run into issues.
Hunch shines as one of the top ROI Hunter alternatives when it comes to going the extra mile and ensuring customer satisfaction. Hunch offers unique services such as automated post boosting and leverages creative insights to optimize your ad campaigns. For example, if you connect your Google Analytics account to Hunch, it identifies your top-performing products and creates ads for them.
Pricing
| Pricing | |
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| Subscription | Starts at €2500 per month | Get in touch with ROI Hunter |
| Pricing Structure | Based on Hunch-created campaigns | % of Ad spend |
ROI Hunter offers different pricing levels based on a combination of factors such as your ad spend budget, desired service level, and a number of integrations. How this is calculated is not directly shared with businesses which make the ROI Hunter pricing feel opaque.
When leveraging Hunch as a software with a service, you can choose between two plans: monthly and yearly. Plans refer to the commitment to Hunch, not to the ad spend. In the trial period, Hunch brings 3 dynamic image templates and 2 dynamic video templates to give you something to start with.
Another way to use the platform is to choose an end-to-end creative solution. For such a solution you get tailored pricing, based on the creative service the platform and the team behind provide. Check the Hunch pricing here.
Hunch's unique angle: What makes Hunch a superior choice to ROI Hunter?
Hunch’s Creative Studio far exceeds ROI Hunter’s platform when it comes to features and utility, and this is the key differentiating factor. Businesses will have different requirements and they will most likely want a combination of video and image ad generation capabilities. ROI Hunter falls short in offering advanced customization options suitable for every industry since they primarily cater to e-commerce/retail businesses.
ROI Hunter also lacks a few key integrations, such as TikTok and Snapchat creative production. It is also not best suited for SMBs due to their relatively opaque pricing structure. The customer support services are limited as well, which may make it challenging for new or small users since there is a steep learning curve involved in using ROI Hunter’s platform to its maximum potential.
Why choose Hunch?
To conclude, Hunch offers a much more comprehensive suite of solutions for marketers who want to stay ahead of the competition, Hunch’s Creative Studio is multifunctional, easy to operate and suitable for any marketer.
An exceptional example of how Hunch helps you increase revenue efficiently is the recent Conversion Lift Study that has been conducted by Meta’s Marketing science team.
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The results of testing showed that Hunch AI-powered templates outperformed both competitor overlay and no-overlay templates across all frontiers, driving an incremental ROAS lift of 2.3x. Therefore, partnering with Hunch is estimated to save you 64% in annual costs.
Got any questions? Book a demo and we’ll be glad to assist you!
