The main difference between ROI Hunter and Hunch is that Hunch lives by the "Creative is the king" approach and hence builds best-in-class AI-powered Creative Studio that enables creative automation and creative testing at scale. While ROI Hunter optimization is beneficial, it can only take you so far.
As Meta takes on the majority of data and algorithm tweaks with Advantage+, it becomes clear that now more than ever, a strong focus on creative is essential. It's crucial to have a tool that can enhance your design and deliver better creative outputs.
ROI Hunter is a marketing platform that enables businesses to manage their Paid Social ads. It provides performance insights along with actionable data to improve the efficiency of performance marketing campaigns.
Hunch is more than just a ROI Hunter alternative. It’s built with a creative-first approach, empowering modern marketing teams with a complete solution that unites creative automation, campaign management, and performance insights - so you can scale personalized ads faster, manage spend smarter, and continuously optimize with clarity.
ROI Hunter highlights their product insights feature built in, and it’s great for power users. However, marketers today simply don’t have the time to dig through tables, build pivots, and analyze endless data. That’s where Hunch makes the difference.
We approached product insights in a way to help you skip the pivoting and recommend ready-to-use strategies based on your product performance.
ROI Hunter probably has more advanced data tools, and that might be useful if you have an in house data analyst. But for performance marketers like you who need to act quickly, Hunch removes the friction between insight and action.
We help you make the right choices faster by suggesting a set of strategies for your campaigns. Let’s take the Best converters strategy - Hunch will pick the most popular items based on conversions. The idea is not just to show what’s working, but to help you act on it fast.
Dive into the comparison tables, and discover what platform will fit your business better.
Comparison Tables
ROI Hunter markets itself as a “performance management platform” and caters mainly towards retail/e-commerce businesses. Meanwhile, Hunch’s is equally suited for any business that wants to leverage creative automation and workflow automation.
Both Hunch and ROI Hunter offer vastly different user experiences thanks to their features, which we will discuss in more detail below.
Here’s a complete breakdown of all features both platforms provide:
Integrations
| Integrations |  |
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| Meta & Snapchat Campaign Management |  |
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| Meta & Snapchat Catalog Management | |
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| Google ads (rules and automations) | |
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| Google Analytics 4 | |
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| Appsflyer | |
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| Adjust | |
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Hunch is a top ROI Hunter alternative since it not only provides more integrations, but it also caters to more industries. Both Hunch and ROI Hunter are Meta Business Partners.
Features
| Features | |
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| Dynamic Ads | |
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| Dynamic Image & Video Templates | |
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| PSD Import | |
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| Brand Kit | |
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| Conditional Visibility | |
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| AI Background Removal | |
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| AI Color Discovery | |
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| AI Dynamic Layout Orientation | |
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| Automated media buying | |
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While both Hunch and ROI Hunter seem alike on the surface, the features and user experience differ internally.
ROI Hunter lacks advanced features, such as AI Background Removal, or running hyper localized ads (geo localized, weather based or time based ads). The learning curve and user experience for ROI Hunter are also reported to be steeper. In contrast, Hunch offers a high degree of configuration and customizability in its platform, and is more intuitive.
Hunch has a state-of-the-art Creative Studio that has both image and video generation capabilities. Meanwhile, ROI Hunter’s template editor is relatively limited when it comes to advanced features and customization.
Services and Support
| Services |  |
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| Customer success |  |
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| Onboarding & Training | |
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| Support Chat | |
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Both Hunch and ROI Hunter offer extensive customer support for new and existing customers.
However, ROI Hunter’s customer service is partial, based on the account you choose, and there is Core, Pro and Premium. They offer a dedicated customer success manager only to businesses of a certain size which is discouraging for smaller companies that may run into issues.
Hunch shines as one of the top ROI Hunter alternatives when it comes to going the extra mile and ensuring customer satisfaction. As a strategic partner, Hunch identifies pain points and improves processes without adding extra work. We get it - you want to dive into your work and see results, not spend months figuring out a new tool. That's why our service is designed to make your job efficient and hassle-free.
Pricing
| Pricing | |
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| Subscription | Starts at €2500 per month | Get in touch with ROI Hunter |
| Pricing Structure | Based on Hunch-created campaigns | % of Ad spend |
ROI Hunter offers different pricing levels based on a combination of factors such as your ad spend budget, desired service level, and a number of integrations. How this is calculated is not directly shared with businesses which make the ROI Hunter pricing feel opaque.
On the contrary, Hunch keeps pricing simple and transparent. It’s based on a monthly subscription (billed annually) plus an ad spend threshold with tiered percentage fees. The key difference: we only count the ad spend that runs through Hunch - unlike other tools that charge on your total media spend.
Hunch's unique angle: What makes Hunch a superior choice to ROI Hunter?
Hunch’s Creative Studio far exceeds ROI Hunter’s platform when it comes to features and utility, and this is the key differentiating factor. Businesses will have different requirements and they will most likely want a combination of video and image ad generation capabilities. ROI Hunter falls short in offering advanced customization options suitable for every industry since they primarily cater to e-commerce/retail businesses.
It is also not best suited for SMBs due to their relatively opaque pricing structure. The customer support services are limited as well, which may make it challenging for new or small users since there is a steep learning curve involved in using ROI Hunter’s platform to its maximum potential.
Why choose Hunch?
To conclude, Hunch offers a much more comprehensive suite of solutions for marketers who want to stay ahead of the competition, Hunch’s Creative Studio is multifunctional, easy to operate and suitable for any marketer.
An exceptional example of how Hunch helps you increase revenue efficiently is the recent Conversion Lift Study that has been conducted by Meta’s Marketing science team.
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The results of testing showed that Hunch AI-powered templates outperformed both competitor overlay and no-overlay templates across all frontiers, driving an incremental ROAS lift of 2.3x. Therefore, partnering with Hunch is estimated to save you 64% in annual costs.
Got any questions? Book a demo and we’ll be glad to assist you!
