Why enterprises choose Hunch

If you need Google Ads, go with Smartly. If your growth lives on paid social, you need a platform built for it. Hunch runs enterprise catalog advertising on Meta, TikTok, and Snap, and charges only for the campaigns that use Hunch.

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+ 85% increase in CTR

AI-powered product images

38k products, 2-person team

Enhanced DPAs for Automotive

77% Decrease in CPA

23% decrease
in CPA

70% decrease in CPA

Europe-wide market localization

Built for marketers, not engineers.

Smartly's learning curve is steep enough that G2 reviewers recommend hiring a specialist just for onboarding. Running platform becomes a job of its own.

Hunch works the way your team already works. Import designs from Figma or Photoshop, connect your feed, make layers dynamic, and launch from a media plan. Your marketers run it, without a ticket queue in between.

Do the math before your next renewal

Take one ad account spending $2,000,000 a month. An enterprise suite charging 3% of connected spend bills $60,000 a month on that account, even if only $300,000 of it runs through the tool.
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Hunch bills on the $300,000. Same account, same campaigns, a fraction of the fee. Is 3% of everything worth paying for campaigns that use a fraction of it?

Everyone knows Smartly / So why do teams switch

So why do teams switch?

Enterprise suites like Sprinklr, and Media Ocean or Smartly price one way: percentage of total media spend on every ad account you connect, whether the tool touches that spend or not. Some customers report contracts around $100,000. Others report $300,000. Paid social teams switch because the bill stopped matching the work

Onboarded to Hunch in 3 days

Nordbutiker did it, so can you. Getting live doesn’t have to take weeks.

DAYS TO ONBOARD

ACTIVE MARKETS

4k+

AI creatives

READ NORDBUTIKER SUCCESS STORY >>

JONATAN BERGSTRÖM

Performance Lead at Nordbutiker

Van concept tot reclamemateriaal klaar om te adverteren in slechts een paar minuten

What you get instead

Pay for campaigns that use Hunch

Enterprise suites charge a percentage of every connected ad account. Hunch charges only for the campaigns that run through Hunch. $2M in the account, $300K through Hunch, fee on the $300K

No blackout during migration‍

We recreate your templates and workflows and migrate catalogs to Hunch, so campaign learnings and performance stay intact. Nordbutiker was live in three days across four markets.

Creative is where the uplift lives

Meta can optimize delivery, but it can't fix bland creatives. Academy's 2.3x incremental ROAS came from enriched creatives, not a bid setting. Smart Sets build product sets from your first-party data, and catalog product videos turn your feed into Reels and TikTok placements.

What's coming next
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AI-native reporting and Hunch Agentic, native AI workstreams for paid social. Our CEO just introduced it on LinkedIn. Ask about both on your demo.

PLATFORM COMPARISON

VALUE AND COST OVERVIEW

Key Features	Hunch	Smartly.io
Pricing	From $2,500/month. Fee only on the campaigns that use Hunch	Custom quote. % of total media spend on every connected ad account. Some customers report $100K and $300K contracts. Pricing page is a 404.
Built for	Paid social teams: Meta, TikTok, Snap, full creative + media	Cross-channel suites: social, Google, CTV, DSPs
Creative production	Creative Studio with Figma and Photoshop import, AI enhancements, catalog product videos	Creative Suite, part of bundled platform
Product-level performance	Product Insights + Smart Sets from first-party data	Intelligence Suite, bundled

Questions we get asked

Isn't Smartly the enterprise option?

For Google, CTV, and DSPs, yes. For paid social, the enterprise option is Hunch: Academy Sports + Outdoors, The Gym Group, and Carwow run enterprise catalog advertising on it. If your growth depends on Google and CTV, buy the suite. If it depends on Meta, TikTok, and Snap, you'd be funding channels you don't run.

What does switching from Smartly look like?

We migrate your creatives, feeds, and campaign structure with you. Most teams are live within days. Nordbutiker onboarded in 3, across 4 markets.

How is Hunch priced?

Plans start from $2,500/month. The fee covers only the campaigns that run through Hunch inside the ad accounts you connect. Spend you manage elsewhere in those accounts is not part of it. $2M in the account and $300K through Hunch means you pay on $300K. No per-account limits.

How does Smartly pricing compare?

Smartly doesn't publish pricing. The reported model is a percentage of total media spend across every connected ad account; some customers report contracts around $100,000, others $300,000. Hunch charges on the campaigns that use Hunch and prints the starting price on this page.

Do you support Google Ads?

No. Hunch is built for paid social depth. If Google Ads is your core channel, go with Smartly. If it isn't, you're paying for their Google product with your Meta budget.

What's coming next?

Two things. AI-native reporting: chat with your performance data and build dashboards in conversation. And Hunch Agentic, native AI workstreams for paid social: think 2,000 localized offers on Meta and TikTok, each with its own videos, locations, and messaging, launched in minutes with zero spreadsheets. Our CEO introduced it here. Ask about both on your demo.

If paid social carries your growth, let's talk about what that should actually cost.

1. This comparison is based on publicly available information such as G2 reviews and customer feedback as of September 2026.
2. The opinions and claims expressed on this page are based on Hunch’s understanding of the platforms and may not reflect the views of Smartly.io.
3. All trademarks are the property of their respective owners.