How Nordbutiker migrated from an enterprise solution to Hunch in no time

Finding the perfect partner for the Meta’s catalog ads

As an ecommerce business with 6 brands (Rull, EvoBike, Blimo, Sportig, Elmoped, and Andninslarm) across 4 markets, one of Nordbutiker's top priorities for paid social was having impressive Catalog Ads. Before using Hunch, their performance team realized they were only utilizing about half the features of their previous enterprise solution, but still paying too much for the tool, given their primary focus on Meta Catalog Ads.

As a company focused on environmental responsibility and providing affordable choices in each product line, Nordbutiker sought out a solution just as robust as their previous one, but with more reasonable pricing and features.

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Making a seamless migration without compromising performance

From the moment Nordbutiker reached out to us, our focus was on understanding their needs rather than simply trying to sell them Hunch. They informed us that they were using another tool where they have templates and active campaigns. Therefore, our primary objective was to facilitate a seamless migration without compromising their existing performance.

This collaborative approach involved conducting a campaign and creative audit to understand the logic behind Nordbutiker's existing campaigns. After the audit, we proposed new creative ideas and replicated their existing creatives and campaigns, while also preparing the migration process. 

To ensure Nordbutiker's marketing team could confidently use the enhanced functionalities and optimize their advertising efforts effectively, we provided hands-on training sessions to get them familiar with the new platform.

Hunch Onboarding is divided into logic steps as you normally use the platform when you first log in. 

The onboarding process starts with asynchronous preparation, which involves authorizing ad accounts, creating a Hunch space for the client, and connecting them to the platform. This is then followed by an official kickoff meeting where we collaborate to set success criteria, establish a timeline for the upcoming period, and address the most common questions. This meeting is attended by our Customer Success Manager and the client's team. 

After that, two additional sessions are held:

• Creative session: During the creative session, we provide a step-by-step walkthrough of our creative capabilities, covering both image and video capabilities.
• Media session: In the media session, we walk through our campaign management capabilities in detail, highlighting the nuances between Meta Ads Manager and the Hunch interface.