Adwise and Lucardi leveraged feed data for a 67% rise in ROI using Hunch
The agency that makes the digital dream work today, Adwise are Netherlands’ award-winning, full-service digital agency that propels businesses forward. They close the gaps in their clients’ experience, both online and offline, wherever they are.
They successfully utilized Hunch for their client – Lucardi, an omnichannel jewelry retail chain active mainly in the Netherlands, advertising mostly on Facebook and Instagram, as well as in-store. While focusing on brand awareness, their main performance goal was to improve and increase their online revenue through all channels.
Solely leveraging the Hunch platform and the creative production process in the Hunch Creative Studio, Adwise and Lucardi successfully managed their prospecting and retargeting campaigns, beating the odds with a 67% rise in ROI.
CHALLENGE – Beating the sales momentum with more brand recognition
When the stores closed due to the pandemic, online channel sales exploded and revenue went up through the roof. Since brick-and-mortar has finally seen the light of day again, the goal was to exceed the online sales uplift from last year.
Adwise needed to find a solution to play more clever online. The market changed and the online competition became even tougher. Additionally, the client’s request was to be more recognizable as a brand, not only showcasing the product but putting a more on-brand note into it.
SOLUTION – Unlocking Lucardi’s data points for on-brand experiences at scale
Adwise used Lucardi’s unique selling points to put more brand data into their buying journey. Thriving in the Hunch Creative Studio, they made more than 10000 genuine image ads for different product collections and formats to show additional product images in a single ad.
The more product images you use in your Facebook campaigns, the better. These formats not only showcase the product but the message and lifestyle behind it, all the additional info you need and suggestions on how you can combine it with other pieces of jewelry.
Lucardi solely produced their creatives in the Hunch Creative Studio.
Adwise leveraged Hunch enhanced DPA with different catalog segments, different product collections and different style groups within the catalog, thus making perfect-matching templates. Using website user behavior and Facebook audience information, they specified targeted user interest and look-alike audiences to whom they later showcased their ads to.
Through testing and collecting many different data points, they were able to form the right creatives modeled on the targeted audiences’ interests. What relieved the weight of the creative process was Lucardi’s team which immediately took up the production of their assets. And with a clear goal and excellent onboarding, Lucardi solely produced their creatives in the Hunch Creative Studio.
RESULTS – 67% rise in ROI and a returning customer base faithful to its recognizable brand
Aside from remarkable purchase stats, Adwise managed to make a 67% rise in ROI for Lucardi.
Also, Lucardi made their own designs solely, drastically reducing the latency between the briefing and production process, with over 10000 different product assets in their arsenal.
What working with Hunch’s DPA catalogs and in the Hunch Creative Studio helped in Adwise+Lucardi’s case was that thorough research and usage of data points is essential when planning on executing a successful marketing campaign. Appropriate research leads you into making the right creatives for the right segmented audiences. You’ll be left with completed purchases, more revenue and a returning customer base faithful to its recognizable brand.
Adwise managed to make a 67% rise in ROI for Lucardi.
If you’d like to find out more about how Hunch can help your business increase sales through on-brand DPAs, please don’t hesitate in getting in touch for a free strategy call.