Fashion & Friends boosts ROAS and lowers CPA by 50% during Valentine’s Day rush with Hunch Dynamic Ad Creatives

More conversions during Valentine's Day sales

Fashion & Friends’ online store has seen an increase in traffic over the last few months as a result of a series of physical stores opening around the Alps-Adriatic region. Converting this traffic into a notable increase in sales had proven to be tricky. The Valentine’s Day cyber sale was the perfect opportunity for Fashion & Friends to experiment with engaging creatives and crush the rush.

Customized image templates, rules and alerts

In a collaborative effort, Hunch and MPlus agency created customized image templates using Fashion & Friends’ vibrant designs to launch engaging dynamic ads that would drive online sales during the Valentine’s Day cyber sale.

We set up audited retargeting so that Fashion & Friends could monitor and update both past and current DPA and standard campaigns.

Using our Hunch platform, Fashion & Friends launched beautiful DPA campaigns with custom images and layers using templates, conditional layers and transformation. They scaled the winning ads for better ROAS and lowered their CPA by 50%.
To facilitate the A/B testing process, we set up rules and alerts so that Fashion & Friends could monitor the campaign, and based on the results, manually turn off the campaigns.

A total of 5k unique images were created for their weekend cyber sale.

Each of the ads created was tested with specific images and conditional layers:

• Different template colors
• Different copies
• Locations of the prices

We chose these parameters to determine what effect dynamic creatives had on online sales in various locations. By creating DPAs, launching them, setting rules and alerts that would notify them of key metrics, Fashion & Friends was able to see an uplift of 73% in ROAS whilst using the Hunch platform.