Feedback partnered with Hunch to deliver high-converting video ads
FEEDB<CK are a Spanish creative production agency focused on scalable production of digital content.
Their client, Ametller – a fresh food retailer focused on high-end groceries, needed to optimize online promotions for their business. Ametller is a traditional retailer who realized this need and reached out to Feedback who knew Hunch had just the solution for them.
Partnering with Hunch allowed them to deliver high-converting video ad campaigns for Social in an optimized process with many ad variations that influenced an average a 58% ROAS uplift and 30% drop in CPA.
CHALLENGE – Direct activation of users for top-of-the-line shopping
Feedback had to find a way to promote high-value, top-of-the-line products in an efficient way while retaining dynamics of daily changes along with high visual standards, and with video in focus.
Due to high production requirements, but also the quick dynamic of campaign updates and feed management, they had to find a solution that allows for easy product updates, high-quality contextual videos, and centralized campaign management.
SOLUTION – Brand individualization through DCO video campaign focused on user activation
The Hunch solution team built a data solution to connect all the inputs and rules into one central data hub which remained dynamic. By connecting product feeds with creative strategy and campaign data, Hunch centralized campaign and creative management for Feedback, allowing them and their client to focus more on performance.
Ametller communicate their offers in Spanish and Catalan.
Feedback used Hunch’s automated ads to power creative production, but also automate campaign management.
The campaign was launched with more than 100 active products in dynamic videos. All the ads are divided by language (Spanish and Catalan), as well as targeting groups (singles, families and customers lookalike). Depending on promotions, these ads are then rotating on weekends and some on determined weekdays. The campaign also featured another interesting variable – express delivery in certain postal codes.
RESULTS – High-converting video ads, at scale
Partnering with Hunch allowed Feedback to deliver a high-converting performance video ad campaign which was scalable. Hunch automated ads powered the campaign with almost 2000 personalized ads, so the offer was always relevant and up to date.
This resulted in significant performance uplift for such a campaign, resulting in a 58% ROAS uplift, 30% drop in CPA, as well as better conversion rates. Most importantly, the campaign garnered a huge number of purchases.
Feedback produced social ads in an automated way from data, allowing them to create personalized messages in real-time for different audiences and contexts in a much more scalable way using dynamic video and templated image formats.
Since combining Hunch technology with their unique strategic and operational approach, they’ve increased ad relevance and performance for Ametller, as well as sales uplift and excellent cost per purchase.
Ametller divide their ads by targeting groups (singles, families and customers lookalike).
If you’d like to find out more about how Hunch can help your business increase sales through localized social advertising, then please don’t hesitate in getting in touch for a free strategy call.