G Adventures Gets Back into the Game with Automated Ads
G Adventures is a Canadian largest adventure travel company and a world leader in the adventure industry. They offer unique small group adventures, safaris and exhibitions to more than 40000 travelers around the world annually with a focus on culture, nature, and active travel.
Using Hunch automated ad solution for catalogs, G Adventures was able to be more granular with their strategies in each market. Without automated ads and that level of granularity, they would not be able to get back into the game after COVID-19 hit.
One of the biggest obstacles G Adventures had to face was managing a large number of travel destinations where localization in creative, pricing, and other location-relevant info became a real challenge.
Consequently, they spent a large amount of time setting up campaigns and running both image and video ads at a product level at scale across their five key markets.
They needed a solution that would automate and speed up the whole process and make it more efficient at an affordable price.
The best-case scenario for G Adventures would be to find a solution that would enable them to stay relevant during challenging times for the industry. In other words, they had to become more personal, more relevant and more agile.
After carrying out detailed research, they came across Hunch. This collaboration helped them gain the upper hand.
G Adventures leveraged data management capability to segment their advertising and Hunch creative production tools to deliver creatives to these campaigns.
We helped G Adventures generate beautiful image and video ads that enabled them to reduce the time needed to set up their campaigns.
Plus, we enabled them to develop, scale and manage their campaigns, thus saving their time and effort.
To sum up, we showed G Adventures they can run campaigns at scale without investing in huge team. The bottom line: they realized that running granular product ads is not scalable without a solution like Hunch.
This collaboration resulted in a major success.
G Adventures managed to become more relevant and personalized with their strategies in each market during one of the most challenging times for the travel industry.
If you would like to learn more about how to run and manage marketing campaigns at scale and reach amazing results with Hunch, feel free to schedule a free strategy call with our CS team.