Why you Should Use Hunch to Leverage Advantage+?
Today, privacy is a growing concern, especially for digital advertisers.
On a positive note, Meta introduced Advantage+ shopping campaigns, an AI-based solution to bring back performance. And performance is here: marketers are already reporting a 15% increase in ROAS on average when using Advantage+.
Meta streamlined targeting and algorithms for Advantage+ and encourages a focus on creative to engage customers.
As a Meta Business Partner, Hunch enables you to build and scale enhanced and engaging DPA for Advantage+ shopping campaigns, as well as dynamic slideshows and custom video templates scaled to different formats to cover all placements on Meta.
Marketers using Hunch to leverage Advantage+ shopping campaigns are already reporting significant results, including:
- 3.5x better CPC
- 2.5x better CTR
- 1.3x better CPM compared to existing Advantage+ campaigns on Meta.
So, Advantage+ campaigns definitely outperform standard ones, making them the go-to solution for efficient reach and performance in online advertising. With Meta taking care of the audience, yours is to focus on the best possible creative. Produce, test, scale and optimize, without breaking a sweat, all through Hunch. Let's chat!