Simple vs. Advanced Remarketing
Black Friday wasn’t started by businesses, but actually by shoppers. Shops picked up on the high traffic trends after Thanksgiving and the concept developed from there. With this in mind, creating personalized journeys for your shoppers should be an obvious goal to beat out the competition.
Millions rush into stores for Black Friday shopping. You can do better with journeys.
Most marketers build Facebook remarketing campaigns that essentially target users with all products from their store so that whatever products shoppers browse through will follow them around the internet. While that might be effective for some sites, it doesn’t always suit shops with fewer products or products that cater to the same kinds of audiences. Facebook offers some less promoted but highly sophisticated choices for advanced remarketing.
Customer Journeys – Per Event Category
The Black Friday storm is here, you have selected products that are going to be on sale and now you’re wondering how you can maximize sales without any additional budget and resources?
By delivering retargeting journeys throughout the entire customer life cycle, you can maximize sales opportunities. As your customers move from one stage of their purchasing journey to the next, their ad experience is evolving to become more relevant and personalized.
Relevant ads are essential for successful advertising
To combat ad fatigue, Hunch clients use the Advanced Journey Remarketing Strategy for Black Friday campaigns. This strategy allows them to segment audiences into four retargeting windows per event category.
What data should I acquire for advanced remarketing journeys?
Use the data you already have. Take advantage of your site’s recent store engagement and interaction in the last couple of weeks (view content, add to cart/number of days since last interaction).