Black Friday is the biggest and the most important event in the e-commerce space.
But now, it’s more important than ever before. A lot of brick and mortar stores switched to e-commerce. The competition became huge.
Many Shopify store owners went through hell during the last couple of months. Some of you had a pretty bad time, some of you opened new markets, while some of you experienced big growth.
But all of you learned one thing.
Stunning creative is a necessity for surviving these chaotic times and getting more sales.
When Black Friday comes, many brands will fight for the very same customers you want to target.
So, how can you stand out? How can you be the light in the crowd?
Is there some kind of magnet that will automatically pull thousands of potential customers to your side?
Yes, there is. That magnet is called video ads.
But, why should you use video product ads for your Black Friday campaign, and more importantly, how can you create stunning videos without exhausting your own or your clients’ budget?
In this article, we will look into: