Great Creatives That Are Breaking the Limits
In some cases, all your team needs to do is to create an outstanding creative that will catch the people’s attention and surprise them.
Keep in mind that ordinary visuals with a product image and a price behind it aren’t working anymore. Customers are demanding more creativity.
They want you to stand above everyone else.
You’ll know what I’m talking about once you see this fabulous Facebook ad example from La Mer:
This beautiful creative didn’t just engage with La Mer’s audience in an extraordinary way, but the water adds the feeling of freshness to this skin-care product and exactly explains the company’s core values.
Unleash Desire and Experience the Power of the Human Element
Let’s be honest. There are two reasons why people buy any product or service:
- They want to avoid pain or loss
- They want to gain pleasure
When you think about your next campaign, ask yourself: “Why should someone buy product or service that I advertise?”
Once you have your answer (it can either be a or b), you and your team can approach preparing a copy and designing a creative.
But what is the human element?
In the era of automation, robots and “generic ads”, people naturally have the tendency to value the ads that better represent actual human beings.
Unleashing desire in your customers’ eyes and appealing to the things that make us human, is a killer combo that won’t just improve your brand awareness, but will also bring you more sales.
Here’s an example from another skin-care brand, Noelle. This is what their ad looked like:
What makes this ad so great?
- It attracts attention
- Eccentric women are seen in the beginning (which improves customer engagement)
- The products are seen only after the first couple of frames. This creative makes you intrigued and you can’t resist swiping up.
Use Geolocation Targeting to Gain Greater Engagement
We often forget that Facebook is a “distraction-based” marketing platform. We distract people with our ads.
Because ads usually annoy the users we need to make original creatives that will stand out from the rest. We need to make ads that do not look like ads.
If there’s anything I especially like in Facebook marketing, it’s the use of geolocation targeting in creatives.
It leaves the impression that people behind the ads invested a lot of time and effort when they brought amazing creatives to life.
Ads like these are extremely powerful when it comes to engaging with the users and capturing their attention.
The first example I really like comes from Air Serbia, which is air transport leader in Southeast Europe.
This particular ad has one goal: to promote hot deals and flights from one location to another .
They’re using a great dynamic creative with a plane that goes from one landscape (Belgrade) to another (Amsterdam, New York, etc.).
Since this ad uses geolocation targeting, if you’re not currently in Belgrade, you will see flights from other locations.
For example, if you’re in Berlin, the first image would automatically be replaced with the landscape of Berlin (not to mention that you would also see the ad in a different language).
The combination of geolocation targeting and a dynamic creative allowed Air Serbia to automatically create hundreds of different ads (without spending the budget intended for their design departments).
This type of ads is great because it brings the personalization of the user journey to the next level. By getting the users to relate to our ads, we stimulate them to make the decision that works in our favor.
Even this ad from Qatar Airlines catches the attention of their target audience.
You can’t say it isn’t unique.
Create Old Way/New Way Campaigns
Old way/New way is a really powerful strategy when it comes to capturing the attention of your prospects and converting them into customers.
In essence, it clearly compares the Old way (the way in which your prospects used to do things before), and the New way (your innovative way of improving the process in question with your product).
This Facebook ad comes from Ritual, and it’s a perfect example of the Old way/New way strategy:
It’s quick, simple and straight-to-the-point.
It clearly showcases the benefits of your product over others – hence, it’s great for grabbing attention and converting people on Facebook.
Help Your Potential Customers Imagine and Feel Your Products
There’s no better way to spark someone’s emotions (and satisfy their pleasure or help them avoid pain) than helping them imagine your product/service in action.
That’s why showing your product in its real environment or your service in action can help you get more engagement and boost your sales.
If you think that this isn’t possible with your product, you’re wrong. You can do this with any product or service.
For example, if you’re a brand selling hair products, you can find a hairstylist and capture the magic that they can do with the help of your products.
This way, your target audience is able to imagine themselves with their hair done the same way.
One great example of this strategy is the Facebook campaign by Burrow – a big retail furniture brand.
As you can see, they are advertising the products set in their actual environment. This helps their audience imagine their products in their own homes.
What does this ad sell?
The answer is pleasure – people will buy this piece of furniture because they are seeking comfort. And most importantly – they want to feel better when they spend time in their homes or have their guests over.
This ad helps them feel all of those emotions and make a decision based on that.
So at the end of the day, if you’re selling multiple products, it’s important to combine real content (the environment), and your products (product feed). This combination allows you to show your customers what they are buying (product image), and that it looks awesome once the product it’s set in its natural environment. It helps them make a faster decision based on their emotions – hence, it improves your sales.
Showcase Your Entire Collection in One Ad
We know how you’re feeling.
You have hundreds of products in your inventory, and you can’t afford to invest too much time, efforts and resources into creating a separate ad for each product.
That would require months and a lot of money.
So, is there a better solution?
Is there a better way of showcasing various products in the first 3 seconds and capturing people’s attention in that way?
Sure there is.
Let’s take a look at how two brands used dynamic creatives to advertise multiple products at once.
This creative from Allbirds is a perfect example of showcasing different variations of one product in just one Facebook ad:
Similarly, BYLT Basics came up with this scalable solution of presenting its entire collection in just one Facebook ad:
The Bottom Line
As you can see, in these overcrowded markets, only one type of brand would win.
The one that stands out and breaks the rules with their creatives and Facebook ads.
It’s time to think outside the box and amaze your customers by using a Facebook marketing technique that’s new and original, or one whose potential is overseen, such as:
- Dynamic creatives
- Geolocation targeting
- Multi-language campaigns
- Preparing creatives that stand out from the rest.
How are you going to do that?