How Adwise enabled location-based dynamic prospecting for SPAR’s job ads using Hunch

Time-consuming campaign setup causing bottlenecks in job sign-ups    

For a big company like SPAR that needs a lot of staff, it's really important to show the right job ads to the right people. Otherwise, if they're not targeted properly, it could cause many hours invested in manual work, such as sorting through CVs that don't fit what's needed.

Dynamic product ads are increasingly important for recruitment within Meta. While setting up dynamic retargeting based on pixel data has been possible, there have been difficulties in configuring a dynamic campaign to show job openings in specific locations using an XML feed. Adwise worked with Hunch and successfully overcame these challenges by utilizing our Automated Campaigns solution.

Streamlined workflow with Hunch’s Automated Ads, and Feed Mapper

Having everything prepared in the feed was the first step to automating the entire campaign. Uploading the feed in XML format into Hunch and creating an automated catalog with it really opened up a bunch of possibilities for setting up a smarter, fully automated campaign.

"Hunch's feed mapper reads each item in the feed as a line, allowing us to create multiple ad sets corresponding to each job location. Hunch then organizes the vacancies under their appropriate locations, so we don't have to worry about matching vacancies with specific locations." - says Zoë Koedam, Social Advertising Marketer at Adwise.

Additionally, using filters available in Hunch, Adwise could create different Product sets. In this particular case, they created a product set containing all vacancies for food service employees. By leveraging Hunch's feed mapping feature, Adwise was able to create a highly targeted and fully automated recruitment campaign.