How Open Partners boosted Greene King’s pub bookings by 55% using Hunch

Breaking away from BAU and creating highly personalized ads at scale

Open Partners teamed up with Hunch to try a fresh, innovative approach to increase pub bookings and get more people through the doors of Greene King pubs during the Euros. Greene King is the country’s leading pub retailer and brewer with over 1600 pubs, restaurants and hotels across England, Wales, and Scotland during the Euros.

The main goal was to heavily increase pub bookings and footfall at Greene King's pubs by using a more personalized and relevant advertising approach, rather than BAU ads. On the flip side, the main challenge was figuring out how to easily create and handle thousands of unique, tailored ads to support each individual pub.

The success of the campaign was measured by tracking online pub bookings as well as the number of people who actually visited the pubs via a footfall measurement partner.

Automated workflow for effortlessly updating catalog and running Local Inventory Ads

The strategy was focused on using Hunch’s solutions to tap into location data and real-time sports schedules, making it easy to create super relevant and localized ads on Meta. 

How the automated workflow looked like

To make things fully automated, we set up a workflow where Open Partners just had to enter the countries playing and the match date. Then, with a catalog sync, this info showed up in a creative promoting the game and highlighting the nearest Greene King pub. 

“This allowed us to deliver ads showcasing local pubs tailored to each person's location as well as showing their closest pubs in a carousel format.” - Rosie Atkinson, Paid Social Partner at Open Partners.

This approach used accurate location data to deliver super personalized and actionable ads. By pulling in real-time API data, we made sure users saw the most relevant sports matches at their closest Greene King pub, making the ads even more spot-on.

Local Inventory Ads in a nutshell

For the campaign, we used Local Inventory Ads, which are designed to help businesses showcase their in-store products to local customers searching online. In our case, the "store" was a pub, and the "product" was a sports fixture.