Watch-A-Porter avoids ad fatigue and increases ROAS by 28X with Hunch’s custom image DPA templates

Personalizing 2000+ product ads

Creating unique, personalized, and engaging ad designs for 2000 of Watch-A-Porter’s products manually was an impossible task. The marketing team was looking for a way to automate the ad creation process with engaging creatives because they were seeing increased ad fatigue, which would result in a higher CPA.

The challenge was not only to create ads that stand out from standard Facebook DPA design but to automate the complete process of advertising on Paid Social.

Product images with white backgrounds posed another limitation in Watch-A-Porter’s ability to create engaging ads. Converting each product image to the transparent format would take ages manually.

Hunch utilized Watch-A-Porter’s awesome designs to create attention-grabbing DPA custom image templates using conditional layers.

Overall, 16K unique images were created for their campaign. Hunch enabled the marketing team not only to create ads that stand out from standard Facebook DPA design, but to automate the entire process of advertising on Facebook.

Watch-A-Porter used the Hunch Creative Studio to automatically remove all backgrounds from product images giving them the ability to place the products on a wide variety of backgrounds. This enabled them to create a His & Hers creative collection focusing on background colors pink vs blue.