How can brands maintain creative consistency?

Hunch Voice: This time from Hunch

This time on the Hunch Voice with Ema Moljevic, our Product Marketing Manager, we spoke up about how brands can maintain creative consistency.

To be fair, there’s no question about whether consistency matters. Not only does it help you build brand awareness, but it also helps people feel more in control once they’re familiar with the brand.

The question is how do you achieve it across different markets, products, and channels? If you’re producing creatives manually, the risk for inconsistent design is far greater, because something might sneak past the approval process. What you need is a creative automation tool - a platform that generates 1000s of on-brand creatives and makes collaboration between teams simple.

For better understanding, take a look at the presentation slides.

Creative automation tools help you adopt a modular approach

Instead of starting from scratch each time when you run a campaign and then having it go through multiple rounds of approval and quality checks to check for consistency, you bake it into the process right from the start.

There's no need to design a creative in one go, but rather break it down into modules which can be created, modified and replaced and assembled to create a complete campaign. You'll end up with a few templates that you can adapt to your campaigns with components that can be auto-populated. This ensures there’s no room for human error and approvals take less time.

You can also lock down brand kit design elements so no one can change them without approval. It’s especially useful if you’re working across large teams, divisions and even different markets. And, these templates can be modified and the changes applied to ads in real-time so there’s no downtime between receiving insights and acting on them.

Features to look for to ensure creative consistency

Here are some other creative automation tool features that can prevent you from making mistakes on designs that need a quick turnaround:

• Auto-Cropping: Upload images that are cropped to fit templates
• Auto-Layout: Resize creatives to fit different ad types
• Auto-Sizes: Scale creatives for different formats and channels
• Automated Text Treatment: Ensure text is displayed as per your brand guidelines across ads
• Creative export: Quickly customize assets compliant with additional networks and placements
• Review tool: Review and approve designs to ensure only the best ones end up in your campaign

👉 Next Steps

Creative automation is the engine behind any creative customization at scale. Using this technology, you will successfully combat the challenges of creating highly personalized ads at a massive scale and keeping on-brand creatives through omnichannel campaigns.

Unlock the great potential of creative automation and enhance your creative process!

Interested in learning how Hunch helps you to do so? Book a demo and see us in action!