Catalogs in Hunch are spaces that let you organize, enrich, and manipulate your data feeds. Depending on the type of catalog you’ll be able to enrich your existing product ads and/or to automate complex workflows, all with a single goal of achieving a better performance on paid social.
There are 3 types of catalogs in Hunch:
- Hunch Catalogs
- Automated Catalogs
- Snapchat catalogs
Why is it important?
Hunch Catalogs offer a seamless and unified experience for creating DPA campaigns, enabling effortless switching between multiple templates to reduce ad fatigue on one hand, and leverage Meta’s latest innovations, including Adapt to Placement and Dynamic Media for maximum impact.
Hunch Catalogs
The Hunch Catalog is a centralized hub for all your DPA campaigns in Hunch. This is a space where you’ll create your templates for all the channels and placements, enabling you to utilize Adapt to Placement and CPV (Catalog Product Video) Package (Meta only features), and create & manage platform catalogs and enriched feed links.
Platform catalogs
Platforms catalogs are catalogs used for the respective platforms when launching campaigns directly from Hunch. Meta Platform catalog is the only type of Platform catalog for the time being, following by Snapchat Platform catalog which we’ll be merging into Hunch Catalogs, consolidating templates and data.
Enriched feed links
Enriched feed links represent data feeds with enriched creatives in Hunch used to create and/or update your catalogs on native platforms (e.g. Facebook Ads Manager), and run campaigns with Hunch powered creatives directly from those platforms. This is perfectly handy for running campaigns on Pinterest, and while you can use this solution for Meta and Snapchat as well, it’s recommended to run campaigns on those platforms using Platform catalogs.
