How Maatwerk Online delivered paw-sitive +126% ROAS for WOOOF using Hunch
Overcoming creative complexities while communicating the right kibble
Maatwerk Online wanted to improve WOOOF’s acquisition strategy by promoting the most suitable kibble to dog owners right from the start of their customer journey. The main challenge was producing customized content for different platforms and placements to effectively highlight each kibble product. Additionally, Maatwerk Online needed the flexibility to quickly adapt and perform A/B testing to optimize these campaigns efficiently without burdening their design team.
Streamlining creative development with Hunch’s dynamic capabilities
Dynamic creative
To address these challenges, Maatwerk Online partnered with Hunch to leverage our dynamic creative capabilities. Maatwerk Online communicated product-specific features with different icons, including protein sources such as chicken, beef, salmon, and duck. These icons were organized at the product level within a spreadsheet, which was integrated into Maatwerks’s feed management solution to feed the catalog used in Hunch campaigns. This setup allowed the right icons to be dynamically displayed for each SKU.
A/B Testing
Moreover, Maatwerk Online created three distinct templates for A/B testing, allowing them to present different kibble variants simultaneously. This setup empowered them to quickly test various creatives across different target audiences, optimizing campaigns on the fly without requiring extensive design resources.
Woofing dynamic creatives that resonates with the audience
By implementing dynamic creative solutions through Hunch, Maatwerk Online significantly enhanced WOOOF’s social media campaigns. The dynamic ads resonated more with the target audience, leading to substantial performance improvements.
Compared to the previous campaign setup targeting the same audience, the results were remarkable:
- +208% Click-Through Rate (CTR)
- +126% Return on Ad Spend (ROAS)
These results confirmed that the dynamic creatives were far more relevant to the target audience than standard dynamic product ads. Additionally, Maatwerk Online saved considerable time and resources by streamlining the creative process, enabling quick adjustments and continuous testing.
