Two major trends are colliding right now.
The growth of direct to consumer is colliding with the massive shift to mobile-first content. Which means, we’ve never had more products online competing against each other on the smallest possible screens – ever.
And the results are in: marketers today have less than 1.7 seconds to grab someone’s attention. How much is 1.7 seconds, you ask?
About as long as it would take you to say the words “Ad Fatigue“.
So, knowing this, what’s your game plan to stand out and grab somebody’s attention?
Here’s one way not to fight the attention battle on social – keep showing the same old ad day-in and day-out. Because think about it, not only are attention spans getting shorter than that of a goldfish, but your customers have also developed a serious antibody condition called – Ad Blindness.
That’s when potential customers don’t even see your offer.
What’s the end result of all this for your brand? Eventually, your campaign does not go according to plan cause your audience loses interest in your retargeting ads. And there are several reasons why this may happen.
In 90% of scenarios, the enemy is stale creatives.
CTR went down, while CPM grows, frequency and negative feedback are high. Diagnosed with creative Ad Fatigue
Today, we are gonna show you how to combat ad fatigue on Facebook and Instagram. You will learn how to get the most out of your feed if you are managing a large inventory of e-commerce products.
As a result, you will be getting CTR above 15% with Catalog DPA ads and some crazy high ROAS. (case-study included).