We’re happy to announce that Hunch automated rules are even more “advertiser-friendly.”
This month, Hunch dev team brings to you calculated metrics, rules that execute once a day and rules that support CBO campaigns.
Check them out!
GA Revenue / Spend is a calculated metric that shows your return on ad spend based on the Revenue metric from Google Analytics. Spend is calculated as the sum of spends from both Google Ads and Facebook. This kind of metric that is based on data from three independent data sources is only available in Hunch and can be used for more precise Rules, Alerts and Reports.
This is very useful when revenue is obtained from many sources, in this case, Google Ads and Facebook. With calculated metrics, you can keep track of spend from multiple sources, on one platform. What we also noticed is that sometimes Revenue reported by Facebook differs from the Revenue reported by Google Analytics.
Hunch supports calculating metrics from any supported data source (Facebook, Google Ads, and Google Analytics).
Notify when revenue reported by Google Analytics divided by Facebook and Google Ads spend is less than 1.3.
In order for this rule to work properly, you need to have connected Google Analytics to the group that you are creating this alert for.
Rule/Alert applies to: Facebook account (account)
Conditions: GA Revenue / FB Spend in Last 7 Days < 1.3 -> Campaigns do not perform as well as expected. Example: If $1000 invested in ads, and Revenue is less than $1300, Hunch will notify you on Slack.
Action: Notify on Slack and Email
Execution Frequency: Once a Day
Check Frequency: Every day
Rules that execute once a day
This rule will check every hour if there are Ad Sets that need to be cloned. Notice that Execution Frequency is Once a Day. It means that this rule will be executed only once per day even with the frequency “Every hour”. Otherwise, this rule would potentially clone the same Ad Sets many times. “Once a Day” is also useful for increasing or decreasing budgets, increasing or decreasing bids, pausing, unpausing, etc.
Clone Ad Sets that are “stale” once per day to avoid having many clones.
Rule applies to: All Delivering Ad Sets
Conditions: Spend Last 7 Days > $200 (Means Ad Set was working normally), Spend Yesterday < $20 (Means it stopped spending and became “stale”) and ROAS Lifetime > 1.3 (Means Ad Set was performing well and had good ROAS)
Time > 8AM -> We want cloning to happen just before we come to work
Action: Pause and Clone
Execution Frequency: Once a Day
Check Frequency: Every hour
Rules that Support CBO Campaigns
If ROAS is greater than 2, Hunch will increase the budget on the Campaign level by 10%
Increase budget for CBO campaigns if they are performing well.
Rule applies to: All Delivering Campaigns
Conditions: Website Purchase ROAS Last 7 Days > 2
Action: Increase Budget by 10% -> This will increase campaign budget
Execution Frequency: Continuously
Check Frequency: Every 6 hours
That’s all for now, we hope you take a moment to get acquainted with these new features. We want to provide you with all the tools to create your next top-performing Facebook ad campaign.
If you would like to find out more about how Hunch can help your team achieve better ROAS, then please get in touch for a FREE strategy call.