Meet the newly enhanced feature in the Hunch Creative Studio - Creative Library, acting as a centralized hub for all your design efforts.
Regardless of whether you’re using Hunch as a direct advertiser or an agency that’s handling multiple advertisers, you need some way to store your creative elements. The need for that is because you usually have an image library that’s used repeatedly, so you want to have it handy. On the other hand, you need to set your graphics standard in terms of colors or fonts used.
At the end of the day, depending on how teams work, it’s good to have that one centralized hub containing all your designs, which you can manage and review before using them.
With that in mind, we decided to put creative at the center of our focus this year. We launched the new Hunch Creative Video Studio, updated the Image studio and brought the Creative Library to the front.
Let’s dig in.
Creative Library
Why should you use Creative Library?
Creative Library is, nonetheless, best for streamlining your workflow. Whether you need to use the image library or you just want to have a pre-made ready design, the Creative Library is the best way to do that.
Why is it important?
Creative consistency and brand standards are important to be kept across all your fields. Using such a centralized tool as the Creative Library lets you easily set those standards. So, whenever someone’s working on new designs, they’re going to follow those standards.
What problem does it solve?
For direct brands or agencies working for other brands, creative consistency is key to visual communication. In order to achieve that, you have to have all the assets ready. The brand kit allows you to import custom fonts, colors, logos and all the stuff you actually need to build one visual identity of a brand.
What is it good for?
For anyone who’s focused on the creative part, it’s useful to manage all your creative designs and assets.
How do you integrate Creative Library into the existing process?
For our clients who used Hunch previously, everything stays the same, we just moved things around a bit. The brand kit is now a part of the Creative Library. Library is the place where you upload images and create your designs.
And for new users, it’s pretty obvious. You can just go to the Library and then apply your brand assets there.
Wrapping up
Hopefully, this brief article has given you a better understanding of our newly enhanced feature.
The Creative Library is suitable for both designers and marketers for better coverage of their creative assets and it’s easy to use for everyone wanting to leverage the Hunch Studio and this feature. It’ll contribute to your design time and storage organization.
Try it out for yourself or contact your dedicated Customer Success manager if you need any help with them.
