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Privacy changes poised a number of challenges for marketers, from attribution to performance data on iOS devices, all were affected.
These enhanced reporting and campaign management features will help your organization become more aware of its numbers and efficiency than ever before. Discover Google Analytics integration and multiple metrics sources, upgrade for faster and easier sync times for large volume catalogs and support for Calculated Metrics for campaign performance.
Track the performance of multiple campaigns through multiple metrics and make better decisions on your budgets and campaigns with additional metrics which are regularly not available on Facebook.
1. Google Analytics Integration and Multiple metrics sources
Why should you use Google Analytics metrics when managing the performance of Facebook campaigns?
Integration with Google Analytics metrics in the manage system allows you to directly see and grab any metrics from Google Analytics and see what they mean for your Facebook campaigns.
Why is it important?
By using multiple metrics sources and attribution models users can better understand their campaign performance. Tracking of performance through multiple metrics enables users to make better decisions on their budgets and campaigns.
Having all these metrics in one place is crucial for users managing multiple campaigns.
What problem does it solve?
Privacy changes poised a number of challenges for marketers, from attribution to performance data on iOS devices, all were affected. Multiple metric sources allow for more precise modelling and analysis of campaign performance.
What is it good for?
Google Analytics is one of the better tools that allow us to gain insight into how campaigns perform. Although it’s not ideal, and it can sometimes underreport on non-google campaigns, it’s a good control group that can help modelling what’s actually happening especially after the iOS and ATT updates.
How do you integrate it into the existing process?
First, you’ll have to authorize your Google, and then Google Analytics account. Once your Google Analytics account is set, it’ll try to match any product and campaign data to Google Analytics metrics. When you’re all set, simply click the orange button and it’s there.
2. Faster and easier sync times for large volume catalogs
Why should you use Upgraded Product Catalogs?
With optimizing how we handle catalog data, this can enable us to have faster and easier sync times for large volume catalogs. Users are going to have less latency between the data on their side and the data live in Facebook campaigns. To avoid any changes to product sets that you don’t want to be affected in other campaign changes to templates or interactive campaigns.
Why is it important?
Users are getting more insights into what’s happening in sync, so they’ll be able to see detailed item problems of the sort. An important addition to this feature is the information of usage of product sets and catalogs. Now they can track if their product sets are used in campaigns and in which ones, so they know which campaigns will be affected or not. The same principle applies to the templates, where the usage of campaigns will be visible on them.
How do you integrate it into the existing process?
It’s already there. This product update is automatically applied across all catalogs. Part of what can be integrated in the user’s workflow is easily tracking where your product sets are active.
3. Keep track of campaign performance with Calculated Metrics
Why should you use Support for Calculated Metrics?
These are important campaign performance indicators. The capability of calculated metrics allows you to have some additional metrics which are regularly not available on Facebook.
Why is it important?
With all the changes in privacy and security it’s getting harder to align performance data with previous performance. This is why users need to find a way to model metrics and follow the most critical ones. Calculated metrics are a great way to make modelling formulas, or simple formulas to follow the most important performance indicators.
What problem does it solve?
It keeps track of campaign performances with all the new challenges with attribution modelling and privacy loss.
What is it good for?
Simple, for managing your campaigns by having more data.
How do you integrate it into the existing process?
It’s part of the platform. After authorizing your GA account, you’ll be able to see this feature just by turning it on. And in order to activate them on your Hunch account, you simply click the green button.
Wrapping up
Hopefully this brief article has given you a better understanding of our newly enhanced features.
We understand creative matters most when making ads for customers so we work hard at enabling Hunch users to take advantage of all these possibilities, but results are exhibited through numbers.
Precise results require appropriate measurements, and Hunch’s enhanced metrics make your campaign management and reporting a ton easier.
Try them out for yourself or contact your dedicated Customer Success manager if you need any help with them.
