How Clever Advertising used Hunch to power their partner’s real-time betting and casino ads
Breaking into Portugal’s Betting & Casino Scene
With a flagship partner in the casino and live betting industry, Clever Advertising faced an exciting challenge that aligned perfectly with our champion Diogo’s, career focus on performance-driven digital strategies. Clever’s mission was to establish their partner’s presence in Portugal's competitive betting market, targeting football fans and casino enthusiasts.
Having always prioritized the blend of data-driven decision-making and creativity, Diogo and the rest of the Clever team encountered a unique technical hurdle: promoting odds dynamically in near real-time. While Meta's dynamic ads framework was designed for broader e-commerce rather than betting-specific needs, Clever needed a tailored solution to display dynamic odds and game updates seamlessly.
“What I enjoy most about projects like this is watching campaigns take shape and drive real results.” says Diogo. “To optimize our partner's market presence, we developed a strategic approach that ensured every campaign element delivered both impact and brand reinforcement, focusing on both user acquisition and retention.” - Diogo concludes.
Real-Time Odds and Casino Ads with Hunch’s Dynamic Power
Clever Advertising partnered with Hunch to bring their idea to life, focusing on creating dynamic, real-time ads for the partner’s betting odds and casino offerings.
“We started looking at Hunch as a performance tool, but it has proven to be much more and has quickly become an integral tool for us. We initially saw it as a data-driven and creative solution tailored to showcase our campaigns to both casino and sportsbook audiences. Now it's a key part of our communications strategy, allowing us to differentiate ourselves by delivering high quality, targeted campaigns that drive engagement for our partners and streamline workflows for us.” - Diogo Oliveira, Paid Media Performance at Clever Advertising.
Betting creatives enriched with dynamic odds
Hunch developed a solution specifically for betting partners, with an API that populated a live feed of odds for any sport to showcase relevant matches, by allowing the partner to control how many days in advance should the solutions pick up match information.
Clever Advertising provided all the visual assets and designs, while Hunch handled minor modifications to ensure that each element displayed correctly within Hunch Creative Studio. In this setup, each football match represented a unique “item” in the catalog, allowing the partner’s ads to stay fresh and relevant.
On-brand casino games centric creatives
For the casino ads, the same approach was used, but with a focus on dynamic casino games that emphasized the partner’s branding. Hunch’s tools enabled Clever Advertising to create catalog-driven campaigns that met stringent creative standards while delivering the fresh, up-to-date content the partner needed to connect with casino enthusiasts across Portugal.
“Although it wasn’t part of our plan when we started using Hunch, the Slots/Casino feed and automated casino creative generation have turned out to be fantastic assets for us. Odds ads, automated or not, are quite common, but automated slots catalog is more unique and impactful. We promote a wide range of slots creatives - whether they’re new releases, top-played, etc. - and these assets allow us to leverage the entire catalog with predefined filters like Popular, New, Hot, and Exclusive. This has been a great addition to our strategy and has even highlighted unexpected slots that, surprisingly, perform well.” - Diogo.
Brand awareness scores and performance kicks in with up to 45% higher Conversion rates
Clever Advertising achieved impressive brand awareness for the partner’s across Portugal’s betting landscape. Hunch’s real-time API integration enabled Clever Advertising to deliver timely, dynamic content that resonated with audiences, keeping the partner’s brand top of mind for sport fans and casino players alike.
Using Hunch, Clever was able to achieve:
- 20% lower cost per results
- 32% lower CPP (cost per player)
- Up to 45% higher conversion rates
“Our main goal is to capture attention in a competitive market while driving conversions. At Clever, we see these campaigns as a complement to our broader strategies - they’re not our only approach, but they integrate well and enhance our overall efforts.” says Diogo. “This has allowed us to deliver impressive assets to showcase our partners in innovative ways.” - Diogo continues.
As one of the few platforms that enables communicating betting odds on the creatives, Hunch’s technology ensured the partner’s content stayed relevant, effectively balancing branding needs regardless of the budget. This winning combination of targeted, on-brand dynamic ads strengthened the partner’s visibility and connection with their target audience.
If you are a betting company looking to create dynamic ads for social media, give us a call and unlock the full potential of creative automation.
TESTIMONIAL: “With Hunch platform, we can create and manage automated, targeted campaigns for both Sportsbook Odds and Casino Slots - achieving results that would be impossible to deliver manually.”
